Understanding the low use rate of food nutrition information in China

Based on a survey of 1,225 consumers in 10 cities five representative provinces, this study was designed to understand the low use rate food nutrition information China after mandatory label policy instituted 2013. We found that always neglect at point-of-purchase. But they refer simplified front-of-pack labels more frequently than detailed back-of-pack labels. Fat is most concerned especially by females; whereas sodium attracts least concern. Ignorance, belief un-useful are main cause nutritional information. Thus, and striking tag formats should be used capture consumers’ attention convince them importance The findings can also as guide design marketing programs directing different consumer groups for processors targeting Chinese market.